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Great
question. There are very good windows and there are very
poor windows on the market. Generally speaking many people,
when shopping for replacement windows, will acquire three
bids. In the same geographical area, let’s say San
Diego County, California, sometimes the bids are very close
in range and sometimes they differ dramatically. There are
many reasons for this but the root cause is that replacement
window pricing generally is a direct function of the overhead
of the company providing the replacement window quote. For
example, I recently completed a window job for a couple
in . I was their third of three estimates with all three
products being extremely similar. The first price they received
was for $35,000 the second estimate was for $19,000 and
my bid was just shy of $13,000. With a perplexed look, the
homeowners asked me how there could be such a drastic range
in pricing. I comforted them by letting them know that the
other two companies are reputable, offer fine products and
installation, and are not necessarily trying to take advantage
of them. Furthermore, I explained to them that in any business
model, businesses try to be profitable. In doing so, a company
may have a large office space with a grand showroom, a staff
of 50 telemarketers, 50 canvassers, 20 salesperson, 10 managers
and so forth and so on. These window replacement companies
have to build all of this overhead into the price of the
windows being replaced. Add on top of that the many marketing
expenses. By adding television, radio, newspaper, coupon
books etc. to their business model, once again that gets
added to the price of the replacement windows. (Never mind
the huge commission you are paying the window salesperson.)
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